Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

March 24, 2017 | SEO Services
If you want to write amazing content like Ann Handley, don't be a Dumbo. Dumbo was convinced he could only fly while holding a “magic feather.” When he lost the feather mid-flight, he plummeted toward the ground. It wasn't until he believed he could fly without the feather that he was able to take off again. Too many would-be content creators are searching for their magic feather--the book, online course, or perfect antique typewriter that
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Online Marketing News: Millennial Micro Influencers, Apple Clips, Facebook Seasons

March 24, 2017 | SEO Services
Infographic: Who Is the Millennial Female Micro Influencer? Who is a millennial female micro influencer? How does she compare to your average social media user? She tends to have a larger following with more engagement, and posts about topics like travel, fashion and health and fitness. This infographic sums up who this person is and what her followers and habits are like. AdWeek Apple introduces Clips: the fun, new way to create expressive vi
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Superheroes of Social Media: Your Must-See Guide to #SMMW17

March 23, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © In a past life, I was a minor internet celebrity. One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike. Doctor Who, Buffy the Vampire Slayer, DC & Marvel Comics: It's truly a nerdy paradise. Now I'm headed back to the convention
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B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution

March 22, 2017 | SEO Services
Influencer Marketing is a hot topic, but what is really working, what isn't and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my agency TopRank Marketing, enterprise marketers in North America and Europe were asked about the role of influence
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12 Helpful Tips for Effectively Using Social Media at Events

March 21, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another. And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing's for sure: The face-to-face time you get
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50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

March 20, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers. On t
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Online Marketing News: Netflix Teaches B2B, Email Benchmarks & Facebook is a Copycat

March 17, 2017 | SEO Services
What B2B marketers can learn from Netflix [Infographic] What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that's packaged for consumption when your prospects are ready. LookBookHQ Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates A new study from Experian shows that email open and click metrics remained fairly stable year-o
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Broad Vs. Niche Content: How to Find the Right Content Marketing Balance

March 16, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © “'Cause whether you're high or low, you gotta tip on the tightrope.” –Janelle Monae Content marketing can sometimes feel like walking a tightrope through treacherous crosswinds. On one side, you have the need for brand recognition: Followers, likes, shares, all the metrics that make marketers feel good. On the other, there's the need to prove effec
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What CMOs Need to Know About Data Informed Content Marketing

March 15, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing a
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5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report

March 14, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © In today's changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what's working and what's not so you can address issues and capitalize on opportunities. While digging i
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