Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

January 19, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Today's increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it's clear that an integrated digital marketing strategy has to be implemented in order to reach target c
Read More »

Understanding Email and Data Appends, for Marketing

January 18, 2017 | SEO Services
Marketing professionals often ask me about email and data appends. Both can help grow email subscribers and improve the information about existing ones. In this article, I'll describe how email ... ...read more
Read More »

What You Need to Know to Get Started with Account-Based Marketing

January 18, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there's still plenty of confusion about what it is and how best to do it. It's all well and good to say, “We s
Read More »

Legal: Protecting Against Idea Misappropriation Claims

January 17, 2017 | SEO Services
Ideas are cheap. But ideas can also help an ecommerce company improve its products and services. Often a merchant's customers or partners are in the best position to provide such ... ...read more
Read More »

Working Together in Perfect Harmony: Digital Advertising + Content Marketing

January 17, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: “Content isn't King. It's the Kingdom.” But the kingdom is crowded. According to Content M
Read More »

12 Blogs on Medium for Merchants

January 16, 2017 | SEO Services
Medium, the social publishing platform, has been in the news recently for abandoning traditional ad-driven publishing (and shuttering its offices in New York and Washington D.C., and laying off 50 ... ...read more
Read More »

5 Email Marketing Platforms for the Modern Marketer

January 16, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970's and the early 1990's saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force. In fact, recent research has found that email marketing is 40% more effective at acquiring new customers than F
Read More »

Content Marketing May Boost Customer Lifetime Value

January 15, 2017 | SEO Services
Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime ... ...read more
Read More »

For Merchants, How to Navigate Amazon’s Marketplace?

January 13, 2017 | SEO Services
The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses. I recently spoke ... ...read more
Read More »

SEO: Google Rolls Out Mobile Popup Penalty

January 13, 2017 | SEO Services
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large ... ...read more
Read More »