Google Analytics: Using Site Search Data to Grow Revenue

August 31, 2016 | SEO Services
Do you wonder how people navigate to find products on your ecommerce site? What about those visitors that hit just one or two pages and then ... ...read more
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11 Common (and Avoidable!) Content Marketing Mistakes, As Explained by Memes

August 31, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Question: How do you get better at content marketing? Answer: You learn from your mistakes. Follow-up Question: What's even better than learning from your mistakes? Answer: Learning from other people's mistakes. If you're looking for bad content marketing, it's a buyer's market. Every brand is a publishing company now. Some are doing amazing work. Most a
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Why Do Credit Card Providers Offer Flat Rate Processing?

August 30, 2016 | SEO Services
Many readers gave good feedback on my recent 3-part series on partnering with credit card salespeople. I will be addressing this feedback in upcoming articles. A few merchants sent me ... ...read more
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5 Twitter Lessons from Well-known Retailers

August 30, 2016 | SEO Services
Many well-known retail brands use Twitter to connect with shoppers, offer deals, and market the items they sell. Those brands can inspire small retail businesses ... ...read more
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10 Free On-Demand Webinars Every Marketer Should Check Out

August 30, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Everything in the digital marketing world seems to move at light speed. And like most things in life, just when you think you have it all figured out, everything changes. As a result, we marketers need to stay sharp, flexible and inspired. We need to make a concerted effort to stay on top of industry news and trends in order to grow our brands and keep p
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4 Misconceptions with Affiliate Marketing

August 29, 2016 | SEO Services
Affiliate marketing is a performance-based marketing channel. The direct selling cost occurs only when a transaction, lead, or other pre-defined activity happens. Affiliate marketing therefore ... ...read more
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B2B Ecommerce: Pros and Cons of SaaS Platforms

August 29, 2016 | SEO Services
Software-as-a-service ecommerce platforms are gaining market share. They have clear benefits, but they also have limitations, especially for B2B companies. SaaS platforms — hosted carts ... ...read more
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10 Must-Read Content Marketing Interviews with Major Brands and Industry Experts

August 29, 2016 | SEO Services
Content Marketing continues to drive marketing strategy for many companies and yet most companies doen't document that strategy and continue to be challenged in created a variety of compelling content on a consistent basis. Smart, creative and results-focused advice on content marketing that actually works is in high demand and I'm happy to say that over the past few years we've published just under 500 content marketing articles on topics rangi
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27 Free Web Design Elements, Summer 2016

August 28, 2016 | SEO Services
Enhance your website with free elements from the designer community. Design-focused websites, like Dribbble and Behance, provide plenty of access to high-quality elements, with lots ... ...read more
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Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content

August 26, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © “Influencer Marketing is the practice of developing relationships with connected internal and industry experts to co-create content of mutual value to achieve measurable business goals.” – TopRank Marketing Influencer marketing has gained an enormous amount of popularity over the past few years but marketers still have lots of questions. How does i
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