11 New Social Networks for 2017

July 24, 2017 | SEO Services
Exploring new social networks can help you find ways to talk with your customers or team members and discover new places to promote your brand. It will also help you ... ...read more
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11 Content Marketing Tips to Build Your B2B Business

July 24, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you'll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I'm not complaining, really. I have as much fun building with them as he does. And as a marketer, havin
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9 Category Features that Boost Conversions

July 23, 2017 | SEO Services
If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there's a good chance you're not putting enough effort into a ... ...read more
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Channel Signal C.E.O. on Product Review Analytics

July 21, 2017 | SEO Services
Product reviews can play an important role in ecommerce. Almost nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers ... ...read more
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SEO: Design for People, Develop for Bots

July 21, 2017 | SEO Services
One of the frequent reasons given for ignoring search engine optimization is this: “We're not selling to bots, we're selling to people.” This argument highlights an ignorance of the role ... ...read more
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Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool

July 21, 2017 | SEO Services
119 Facts About Email Marketing [Infographic] Discover 119 facts you didn't know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen A new report from Nielsen's To
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Lessons from ‘Retail Apocalypse’: Invest in Technology, People

July 20, 2017 | SEO Services
Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach ... ...read more
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CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector

July 20, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Marketers in financial industries are in the midst of a major digital transformation. Apps and mobile experience have become not a “nice to have” but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first. The team at H&R Block has
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4 Tips to Build Brand Awareness on Social Media

July 19, 2017 | SEO Services
Social media can build brand awareness and loyalty. In a Sprout Social Q1 2017 survey of 1,000 consumers, 62 percent said they are likely to purchase from a brand they ... ...read more
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For Email Signups, Better to Use Double Opt-in or Single?

July 19, 2017 | SEO Services
Adding email subscribers usually translates into more sales. But soliciting email signups is often a tradeoff in quality versus quantity. In this article, I'll explore the pros and cons of ... ...read more
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