Google Penguin Now Part of Core Search Algorithm

September 24, 2016 | SEO Services
Google just announced that its Penguin algorithm is now a part of its core algorithm, updated in real time. Google last updated Penguin a few years ago. Updating Penguin continuously will likely ... ...read more
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SEO: Google’s Algorithm Hasn’t Changed, or Has It?

September 23, 2016 | SEO Services
September has been a big month for unofficial Google algorithm changes. Business owners are seeing significant movement in both Google's core search results and “local ... ...read more
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Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition

September 23, 2016 | SEO Services
How Emotional Connection Increases Customer Satisfaction [Infographic] Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren't? And 50% of a person's perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your market. ClickZ Marketers Rejoice: Twitter No Longer Co
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Glossary of Web Development Roles

September 22, 2016 | SEO Services
Web development teams are typically complex and filled with a variety of people. It is often difficult for outsiders to understand who does what. Many roles ... ...read more
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Using Supporting Content to Build Loyal Customers, Authority

September 22, 2016 | SEO Services
The ideal customer — one who makes regular purchases over time — wants more than just good prices and an attractive return policy. The ideal ... ...read more
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Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience

September 22, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © When it comes to blog content, a lot of us are serving breakfast when we should be serving dinner. Let me explain. Odds are you have a go-to breakfast that you eat nearly every day. A bowl of cereal with a banana, some oatmeal with maple syrup, a haunch of beef seasoned with the tears of your enemies—generally there's not much variety from day to day.
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2016 Holiday Marketing Checklist for Online Retailers

September 21, 2016 | SEO Services
The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your ... ...read more
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Where to Learn About Influencer Content Marketing in Europe & the U.S.

September 21, 2016 | SEO Services
As a fast growing content marketing agency, especially when it comes to working with influencers, TopRank Marketing has experienced great growth this year working with new clients in the U.S. and abroad. To continue building awareness of the great work my team has been doing and to share the insights I've learned as an active practitioner and strategist, I will be giving keynotes, solo presentations and workshops in 4 different countries over a
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The Anatomy of an Amazon Legal Dispute

September 21, 2016 | SEO Services
I represent a number of sellers who utilize Amazon's various services to increase their ecommerce sales. Though I often advise clients against relying on Amazon as their ... ...read more
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5 Email Pre-header Tips that Boost Open Rates

September 20, 2016 | SEO Services
The sender name and subject line are primary drivers of email open rates. Almost as important — if not more important — is the pre-header, ... ...read more
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