April 2017 Top 10: Our Most Popular Posts

April 30, 2017 | SEO Services
What follows are our 10 most popular articles for April 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones. Google Analytics: ... ...read more
Read More »

SEO: Creating the Perfect URL, or Not

April 28, 2017 | SEO Services
URLs are what search engines use to aggregate all the data they collect regarding a page of content. For search engine optimization, what's in a URL can be the difference ... ...read more
Read More »

5 Reasons to Hire Remote Workers

April 28, 2017 | SEO Services
Your ecommerce business is growing. You need developers, marketers, and customer service representatives. But how do you find the best employees? It's simple: hire remote workers. Often ecommerce businesses start small. ... ...read more
Read More »

Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads

April 28, 2017 | SEO Services
15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing - with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, and 58% don't even know who their advocates are. Social Media Today The Email Priorities of
Read More »

Google Optimize: Setting Up Experiments

April 27, 2017 | SEO Services
In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I'll create a real ... ...read more
Read More »

Squashing the Influencer Marketing Buzz(words): What You Really Need to Know

April 27, 2017 | SEO Services
On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you'll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, who needs it and what you should do. Talk about confusing! Some of the types of definitions you'll find include: Using
Read More »

How a Web Developer Estimates Completion Time

April 26, 2017 | SEO Services
It's common for software developers to underestimate the time it takes to create a new feature. It's one of the realities of software development. In this post, I'll explain how a ... ...read more
Read More »

ShipStation CEO on ‘Fast and Free’ Shipping Demands

April 26, 2017 | SEO Services
The process of creating satisfied customers starts with providing a level of service that's greater than their expectations. For ecommerce, shipping is customer satisfaction's frontline, and online sellers should aim to ... ...read more
Read More »

20 Awesome Healthcare Marketers to Follow on LinkedIn

April 26, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It's like the old saying: “Ginger Rogers did everything Fred Astaire did, only backw
Read More »

7 Elements of a Return Policy That Sells

April 25, 2017 | SEO Services
Merchants give so much thought into making the sale that they tend to forget some of the post-sale components that savvy shoppers look for first. One of these is the returns policy ... ...read more
Read More »