What You Need to Know About the Voice Search Revolution From Microsoft’s Purna Virji #MNSummit

June 24, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we are occupied or busy multitasking. We unconsciously change the way we search on a computer or a text search compared to when we search with our voices. With the growing interest of voice search and digital personal assistants growing,
Read More »

Online Marketing News: Perfect Headlines, Lonely Tweets and Virtual Reality

June 24, 2016 | SEO Services
Creating the Perfect Headline [Infographic] 80% of readers never get past the headline, it's important to make it count. So, how do you create the perfect headline? There are a handful of rules, keep it short, be interesting, and use numbers to name a few. This infographic has the formula to make a great headline, and some helpful explanations along the way. Social Media Today 59% Of Content Shared On Twitter Will Never Be Clicked According to
Read More »

Search Marketing at its Finest: A Preview to #MNSummit 2016

June 23, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © “There is no black magic to successfully attracting customers via the web.” – Rand Fishkin, Wizard of Moz For digital marketers, this quote rings all too true. For this reason, successful digital marketing requires constant self and team education and a willingness to experiment with groundbreaking tactics. In our quest to grow online ranking, traf
Read More »

8 Smart Social Media Platform Marketers Creating Awesome Content

June 22, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping up and users are adapting the way that they use social platforms. Keeping up with a steady and quality publishing schedule and engagement strategy for social media is no easy undertaking. To find reli
Read More »

12 Powerful Tips for Hosting a Successful Twitter Chat

June 21, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Brands are always looking for new and interesting ways to connect with their audience, build awareness and showcase what they have to offer. Over the past couple years, Twitter chats have emerged as a marketing tactic that allows brands to do just that and more. Twitter chats are public Twitter conversations that take place surrounding a specific hashtag
Read More »

5 Dangerous Myths About Influencer Marketing – Busted!

June 20, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © The popularity of influencer marketing has made the field ripe for opportunists to capitalize. That's what happens when new trends emerge into mainstream marketing: advice and experts start popping up everywhere. Some of that advice is good, some is suspect and plenty is just pure mythology. Like a dragon – just as mythical but also potentially dangero
Read More »

Online Marketing News: Marketing Excellence Journey, YouTube Director and Emoji Targeting

June 17, 2016 | SEO Services
How to Make Progress on Your Marketing Excellence Journey [Infographic] Successful marketing comes down to a simple concept: Being able to measure what people want, and being able to deliver it. This inforgraphic shows how to make progress toward successful marketing. According to MarketingProfs, "the hard lesson here is that marketing organizations that want to earn or keep their seat at the corporate leadership table must focus on both sides of
Read More »

SEO Cheat Sheet for Better Content Marketing

June 16, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program. Content marketing comes in all shapes and sizes, including blog posts, infographics, email, podcasts, and many other content types. Every online channel provides a uniqu
Read More »

[Free Webinar] Patient-First Marketing: 4 Steps for a More Effective Strategy

June 15, 2016 | SEO Services
The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution. Changing reimbursement models and new policies, regulations, technologies are some of the most talked-about changes. But the rise of consumerism is one of the biggest drivers of change as consumers become increasingly empowered and interested in taking an active role in managing their health. In fact, Google re
Read More »

Is Your Brand Likable? 7 B2B Technology Brands Taking a Creative Approach on Facebook

June 14, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it's becoming increasingly difficult for B2B brands to reach their audience by utilizing Facebook marketing tactics. According to the Content Marketing Institute & MarketingProfs' B2B Content Marketing: 2016 Benchmark
Read More »