28 Online Security Tools for Small Businesses

October 23, 2017 | SEO Services
October is National Cyber Security Awareness Month. For small and mid-sized businesses, it's a good time to strengthen a security plan with some free or relatively inexpensive tools and resources. Here ... ...read more
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The State of Minnesota Marketing: Insights from 6 Minnesota Brands

October 23, 2017 | SEO Services
Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names like Target and Best Buy to giants like Cargill and United Healthcare. Given their broad focus, their home state isn't a singular marketing focus for these big companies. But what about brands where the state brand plays a part of the company brand? What impact does that have on marketing? That was the topic of a brand panel at the r
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Frameworks Such as PhoneGap and React Native Ease Mobile App Development

October 22, 2017 | SEO Services
Development frameworks such as PhoneGap and, more recently, React Native make it significantly easier for retail businesses to build and deploy mobile applications for consumers and internal teams. Radio-frequency identification readers ... ...read more
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10 Retail Blockchain Vendors

October 20, 2017 | SEO Services
In “10 Ways Blockchains Can Benefit Merchants,” my previous article, I addressed potential uses for blockchain technology. In this post, I'll describe 10 service providers that already use that technology. Blockverify Blockverify ... ...read more
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Digital Marketing News: Twitter Video Ads, Livestreaming Rise, RIP Eric Ward

October 20, 2017 | SEO Services
The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]. Facebook users comment 10 times more on live videos than on regular videos. Find out what people are watching, what their preferences and behaviors are in this infographic from Koeppel Direct. MarketingProfs The four habits of successful data-driven marketers. Econsultancy invited marketing experts to discuss what they do, the problems they face, and how they
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How Does Fintech Affect Ecommerce?

October 19, 2017 | SEO Services
Fintech is the practice of applying technology to the financial services sector. Traditional financial institutions utilize it mainly to manage accounting and other back-office services. More recently, thanks to advances ... ...read more
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B2B SEO Requires an Integrated Approach

October 19, 2017 | SEO Services
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO ... ...read more
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How We’re Building a Content Marketing Dream Team

October 19, 2017 | SEO Services
A few members of the TopRank Marketing content marketing dream team. As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands' marketing strategies these days. After all, nearly half of the world's population now uses the internet, and we want our content to meet people where they are and when they're searching. As a result, brands and agencies alike are on
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4 Ways to Irritate Ecommerce Email Subscribers

October 18, 2017 | SEO Services
Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan ... ...read more
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My favorite strategies, tools for selling on Amazon

October 18, 2017 | SEO Services
Amazon is a bridge between buyers and sellers worldwide. For business owners, Amazon can provide an excellent sales and awareness channel without incurring the high costs associated with branding or ... ...read more
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