SEO How-to, Part 4: Keyword Research Concepts

February 17, 2017 | SEO Services
Editor's note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you'll be able to practice SEO more confidently and converse ... ...read more
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Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

February 17, 2017 | SEO Services
Infographic: How Gens X, Y and Z Consume Video Content A new infographic shows how content consumers across generations interact with video content -- unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. AdWeek Facebook Videos Will Now Play With the Sound on by Default In contrast with a decision made last year to keep the sound from aut
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To Optimize Email Marketing, Test These 3 Elements

February 16, 2017 | SEO Services
One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply ... ...read more
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Does Your Website Pass the Mobile Test?

February 16, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © It is hard to argue that the adoption of mobile devices hasn't exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important to understand
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Influencer Marketing and The Mighty Impact of Chocolate Chip Cookies

February 15, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Guest post by Mark Schaefer in celebration of his new book, Known. For the past two years I've been obsessed with answering a single question: Can anybody become known in the world today? Why would I be obsessed with something like that? Because I've come to realize that so many of our professional and personal goals have become tied to this idea. What a
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Using Triggered Emails for B2B Ecommerce

February 14, 2017 | SEO Services
Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer's ... ...read more
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Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

February 14, 2017 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © While Valentine's Day has been traditionally known as the day couples honor their love and affection for one another, it's turned into the fourth-largest shopping day of the year with attached and unattached consumers making holiday purchases for the special people in their lives. As a result, smart B2C brands and marketers are upping their Valentine's D
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17 WordPress Plugins to Create Content

February 13, 2017 | SEO Services
The right set of WordPress plugins can help create content that engages readers and drives traffic. Here is a list of plugins to help create content for your WordPress website. There ... ...read more
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The Key To Unlocking the ROI of Enterprise Influencer Marketing

February 13, 2017 | SEO Services
Influencer marketing gained substantial attention and momentum amongst marketers in 2016. Judging by the start of this year, it will be an even hotter topic in 2017. But for all the potential of adding influence to the marketing mix, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of influencer relationships, misconceptions remain. To bring clarity to t
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2017 Ecommerce Marketing Checklist

February 12, 2017 | SEO Services
As your business's ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed. For many ecommerce marketers, the promotional year doesn't really start with the ... ...read more
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