Does Visual Search Improve Ecommerce Conversions?

December 9, 2016 | SEO Services
Last month I addressed the rise of visual search for ecommerce. Many larger merchants now offer the feature as part of their mobile app. This holiday season gave me an opportunity to test the ... ...read more
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5 Ecommerce Content Marketing Trends for 2017

December 8, 2016 | SEO Services
In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on ... ...read more
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Simple Ways to Note Glitches during Holiday Rush, to Fix Later

December 8, 2016 | SEO Services
Last year I addressed ways for ecommerce merchants to keep the momentum going in January. Tips include changing up the home page, using section headers, and running the best types of sales. ... ...read more
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Using Facebook’s Dynamic Product Ads to Move Holiday Inventory

December 7, 2016 | SEO Services
The holiday season is here. For many retailers, it's the home stretch for selling inventory. Retailers that sell more than one product are often put in a tight spot: How ... ...read more
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3 AdWords Reports to Run before the New Year

December 6, 2016 | SEO Services
Pay-per-click advertising provides advertisers with much data about what potential customers are searching for, what messaging resonates with them, and how campaigns are performing. There is so much data, in ... ...read more
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Strategic Planning for B2B Ecommerce

December 6, 2016 | SEO Services
With the end of 2016, many B2B companies are reviewing this year's ecommerce performance and planning for next year. All too frequently, B2B ecommerce development is short sighted. Companies frequently ask, ... ...read more
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Google Analytics: Using Goals, Funnels to Improve Conversions

December 5, 2016 | SEO Services
Ecommerce merchants presumably want to convert as much traffic to sales as possible. The Google Analytics metric “Ecommerce Conversion Rate” gives merchants broad insight into their site's conversion status. But ... ...read more
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13 Top Brands on Instagram, for Inspiration

December 5, 2016 | SEO Services
Following the marketing strategies of successful brands is one way to develop ideas for your own success. On Instagram, top brands use a variety approaches to visually inspire their fans. ... ...read more
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The Future of Content Marketing: Experts Share Content Predictions for 2017

December 5, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © At a time in the not so distant future 2016 will come to a close and many content marketers will reflect on 2016 and think, “Man was that unfair!”. They've tightened their belts, worked hard to develop a content strategy and tried to stay up on latest content trends. But the sad reality is that content still isn't having the business impact that they
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No, Your Small Business Cannot Compete with Amazon

December 4, 2016 | SEO Services
Amazon, Walmart, Target, Costco, and other large retailers have competitive advantages over small ecommerce or brick-and-click businesses, making it difficult to compete on identical products. But this does not mean ... ...read more
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