Partnering with Credit-card-processing Salespeople, Part 3: Weeding Out Unacceptable Parties

July 28, 2016 | SEO Services
When soliciting and evaluating a request for proposal for a client's credit card processing, I always let the client include any provider or salespeople she ... ...read more
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What Does ‘Mobile-Friendly Content’ Really Mean?

July 28, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © If you're a 90's kid, you likely have fond memories of Saved by the Bell and its star, precocious Ferris Bueller type Zack Morris. You could tell Zack was unique among the students at Bayside High. For one thing, he could stop time and address the camera directly. But more importantly, he had a cellular phone. Sure, it was the size (and probably weight)
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What Flavor Is Your Shopping Cart?

July 27, 2016 | SEO Services
Ecommerce platforms are software solutions that make it possible to build an online store, display products, and complete transactions over the Internet. In spite of ... ...read more
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5 Rules for Publishing Accessible Content

July 27, 2016 | SEO Services
Creating a website that's fully accessible to users with disabilities is typically a collaborative effort. You can hire the best teams of designers and developers, ... ...read more
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Find Success By Putting Your Digital Advertising to the A/B Test

July 27, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads. But the truth is, advertising is a quickly evolving tactic, and in order to gain momentum, testing has becom
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Affiliate Marketing: Advanced Commission Structures

July 26, 2016 | SEO Services
One of the first questions retailers ask when launching an affiliate marketing channel is “what should my commission structure be?” My advice is to research ... ...read more
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Boost Conversions with SMS Messaging

July 26, 2016 | SEO Services
Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual ... ...read more
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8 Social Media Marketing Hacks to Boost Engagement

July 26, 2016 | SEO Services
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © When it comes to effectively and meaningfully reaching your audience, I think it's pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social networks—posting vacation selfies and checking into newly opened restaurants—but they also rely on them for informat
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For Content Marketing, Use History

July 25, 2016 | SEO Services
Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the ... ...read more
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20 Free Design Tools for Ecommerce Merchants

July 25, 2016 | SEO Services
Whether building an ecommerce store from scratch or just freshening its look, merchants can find plenty of help with free online design tools. Here is a ... ...read more
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